More than 50 years
of tradition

Toys' heaven.

Each toy is

An ineffaceable childhood feeling.

Games & Toys

For all ages, for all opportunities.

See all our series

About us

Implanted in the prestigious site at the top of Avenue Louise, adjoining the Wiltcher's Steigenberger hotel, everyone remembers the day they first opened the door of this wonderful Aladdin's cave and found themselves plunged into a world of princes and princesses, of dolls, rocking horses, soft teddy bears and giraffes, of castles that seemed so big, and puppets with expressive and lively features.