Stepping into our toy shop will surely make you feel like you’re lapsing into second childhood. Entering the world of Serneels means diving into a playful and magical imaginary world. In our toy shop set in the heart of Brussels, teddy bears, dolls, little trains, rocking horses, soldier figurines,…will invite you to dream. The guardian of a 60-year-old tradition, our House nurtures with passion the intrinsic joy of playing, be it for small or big children.

With the accuracy of the toy experts we are, we guide you towards the toys, the games, or even the playful or decoration items that will put a smile on their recipients’ face. Toy specialists for three generations, we’ve managed to entertain a safe taste for quality toys as well as a fierce passion for personalised service.

Our passion for wooden toys, passed on to us by founder Edmond Serneels, has never left us. Despite the evolution of the toy industry, we insist on prioritising sustainable toys made in Europe – when possible -, as well as noble materials such as wood.